Pay Per Click (PPC) Marketing
Pay Per Click (PPC) Marketing is an effective solution to garner quick and controlled traffic to your website, if managed correctly. The difference between pay per click and organic search engine optimization is search rankings for pay per click are on a cost bid for position rather than no cost position. When you conduct a search on Google, Yahoo, MSN, etc. you can tell a pay per click advertisement if you notice a sponsored or paid listing heading over that ranking position.
To put it another way, we will will bid a price per click to be in a specific position of the search rankings for a particular search keyword or keyword phrase. The #1 position could range from $.10 to over $50.00 (not that we would ever recommend a bid that high!!!) and #2 spot would be $.01 less than that #1 position, and so on.
Your available budget and how manage the campaign will dramatically impact your website's search engine ranking position when the search engine displays search keyword or keyword phrase results. Your cost is based on when a person clicks on an advertisement NOT when your Pay Per Click advertisement is displayed.
With pay-per-click marketing we can achieve a top or high ranking position in a few minutes rather than months with search engine optimization. If we need to send immediate and qualified traffic to your website pay per click marketing is the perfect solution!
iClick Solutions Pay Per Click Management process:
Target Audience - We will send to you a brief questionaire and once completed your account manager will meet with you to review, ask any other questions, and answer any pay per click questions you may have. At this meeting will determine goals and objectives of the pay per click campaign.
Keyword Research - After we have all the necessary target and goals information, our team will complete extensive analysis to determine relevant keyword recommendations for your pay per click campaign. We will present to you our initial recommendations for your approval.
Ad creation - Once keywords are completed, our team will create multiple advertisements per keyword phrase. At this phase we may also provide consultation regarding your website landing pages to ensure maximum conversion. We send visitors to the most relevant page on your site. Therefore, if you do not have a relevant page for a recommended keyword or a clear call to action we may provide recommendations to improve that experience on your website.
Implementation - Once the campaigns are established in the applicable search engines, and we have received your initial media fee budget, we will launch the campaign.
Testing - OUr team will closely monitor, test ad copy, test pay per click keywords, etc. and will make all necessery adjustments based on our agreed upon goal. SOme clients focus on traffic to increase their brand recognition, some clients focus on leads, and some clients focus on sales or transactions. Whatever the goal is, our team will ensure everything we do is measured by exceeding the goal.
Reporting - On a monthly basis, or agreed upon frequency, we will provide you detailed reporting on your ongoing campaigns. We will walk you throught he reports, provide recommendations to further improve, and request feedback on how leads or conversions are working out.
Contact Us today to learn more about iClick Solutions Pay Per Click Management services!