Link Popularity Building
Ranking algorithms perceive links as a proxy for a human judgment, or a user's positive endorsement of a page. The idea is as follows:
- a user discovers a page,
- likes its content,
- links to the page,
- and the page gets higher ranking
This is called the natural way of link building and acquiring links. The issue with the above process for new sites or sites that have little brand recognition the nartural way of gaining links works too slow. New pages on established websites are more likely to be discovered by web users, and these pages will get the biggest part of the new links.
Since the natural way of getting links for a new website can take forever, iClick Solutions recommends a strategy to ensure you garner some initial ranking and exposure, which are necessary to make the search engine optimization work. Link Popularity Building includes the following elements:
- Analyze your current competition and how they are performing with indexed pages on Google, Yahoo, MSN, etc. This allows us to discover the depth of link building that will be required in order to effectively compete for top positions in relation to your targeted keywords.
- Identify opportunities with link partners. We will look for a page on their site with a Google PageRank score of 4 or higher, a site that is somehow related to your business or a site that generates a large amount of traffic.
- Maintenance of all link requests/buys to ensure that the link is listed correctly. This includes providing a detailed written report on who the prospective link partners are, the exact page we are requesting a link on and the results.
In order to engage our services for link building, we require a minimum monthly budget of $250/month. Contact us today if you are interested in discussing link popularity building.