Yelp announced a new Yelp video option this week on the Yelp company blog. As you know, we are huge fans of leveraging video online and besides photos, videos is one of the best ways to showcase your products and services.
Video has an appeal to online audiences because we all want to “see” something before we want to “read” something. Imagine you are considering traveling to Hawaii. Would you rather read text or watch a video of someone’s amazing experience relaxing on the beach, scuba diving, etc.
In the context of internet marketing, video can be used to enhance the consumer experience by educating the viewer about your product or services, increase your brand awareness and adding personality to your organization to help you stand out against your competition.
A video that demonstrates how a product works, with customer reviews, would give you that extra credibility that you can help solve your prospective customers need or problem.
Yelp’s new video option gives businesses the opportunity to appeal to potential customers on Yelp with an entertaining and informative video, rather than reading text. I don’t know about you but watching someone sharing their experience would prove to be quite interesting. Check out Cole Hardware to see a video example.
What are your thoughts? Do you find video to help you make a buying decision?
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