Tag Archive for 'Mobile'

Mobile is the future: Facebook Mobile Usage Surpasses 150 Millions Users

Published on July 15, 2010 by Jay Feitlinger. View Comments

Facebook MobileWhile speaking at the MobileBeat conference, Erick Tseng of Facebook announced that the company had surpassed 150 million users on mobile devices.

Erick joined Facebook in May 2010 as the company’s Head of Mobile Products. Previously, he had worked at Google for nearly 4 years, where he helped launch and grow Android, Google’s open source mobile operating system, as the group’s Lead Product Manager.

You can watch the interview below:

You could walk by a Starbucks, he said, learn its exact location, get a coupon for it, and notice that two of your Facebook friends are in the store at that moment. The tools to make this happen are coming soon, and that could boost Facebook’s already-huge mobile audience of 150 million users. This mobile growth (just in February Facebook announced 100 million users) proves how mobile is going to be the future with customer connection and learning how to leverage mobile in your marketing plans is key to success.

Mobile Marketing is quickly becoming a preferred channel to help build customer bases and foster loyalty.  Simply stated, mobile marketing is communicating with your customers through their cell phones. As you go through your day, notice that wherever you are – someone is looking at their phone. At work, in line at Fry’s supermarket; on the light rail, even unfortunately when driving their car someone is looking at their phone. Take advantage of people’s interest and curiosity by presenting your business through your phone either through SMS, mobile search ads, mobile website, even a mobile App.

Are you prepared for leveraging mobile with your customers?  Is mobile part of your online marketing plan?

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Google Buys Mobile Social Site Zingku

Published on October 4, 2007 by iClick Solutions. View Comments

Google Operating System reports (and confirms) that Google has acquired a mobile service called Zingku, which had been in private beta. Around since 2005, the service uses text messaging and picture messaging to provide a platform for (what appears to be) entertainment and events-related communication but also has commercial potential. Zingku also integrates the desktop with mobile. Below are some excerpts from copy on the company’s website:

Our service is designed from the mobile phone, outward, allowing you to create and exchange things of interest ranging from invitations to “mobile flyers” with friends in a trusted manner. On the mobile phone, Zingku uses standard text messaging and picture messaging features that come with every phone. On the web, our service uses your standard web browser and instant messenger. There is nothing to install.
With Zingku, things you wish to promote or share can easily be created and fetched via mobile, instant messenger, and web browser. Our service integrates your mobile phone with a personalized web site so that you can easily move (zing) things back and forth between the web and and your mobile as well as powerfully connect with friends and optionally their friends.

To read more, check out Search Engine Land.