Tag Archive for 'Facebook'

How To Get More Facebook Fans In 3 Easy Steps

Published on May 20, 2010 by iClick Solutions. View Comments

Attract Facebook FansIt should be obvious that thousands of fans can create an extremely effective promotional channel but can you actually take action to drive more fans or is it just a natural evolution?

Large companies like Coca-Cola have fan pages that can often grow to millions (over 5,000,000 as shown below) of users but unfortunately small to medium-sized businesses as well as individuals can’t just set up a page and let the people do the rest.  Build it and they will come just does not work with the plan on how to get more Facebook fans.

How To Get More Facebook Fans

In next week’s blog post we will share with you ideas on how to leverage content to organically grow your Facebook fan base.  Until then below are 3 quick ways on how you can Get More Facebook Fans for your Facebook Business page:

1 – Email Signature Block – Hopefully the people you email include current and prospective customers.  These contacts would be one of the first focus areas for people you want to become a Facebook fan of your Facebook page.  The simplest way to do this, without bribing them to click that like button on your Facebook fan page, is to include a link to your Facebook Business fan page in every email you send out.

If you use Microsoft Outlook it is really easy to add a link at the bottom of each email (as an email signature) that links to your Facebook Business Page by following these steps:

  • Select Tools | Options… from the menu in Outlook.
  • Go to the Mail Format tab.
  • Click Signatures… under Signatures.
  • Go to the E-mail Signature tab.
  • Click New.
  • Type the new signature’s desired name. If you have more than one signature for different purposes, name them accordingly.
  • Click OK.
  • Type the desired text of your signature under Edit signature. It is best to keep your signature to no more than 5 or 6 lines of text. Include the standard signature delimiter. You can use the formatting toolbar to format your text, or insert an image in your signature.
  • For our email’s we use the following:  Do you like us on Facebook?

2 – Facebook Advertising - On Facebook your competition isn’t other business owners it’s the litany of status updates, party photos and comments that are pouring in…millions per hour. Leveraging Facebook advertising platform is a great way for you to connect with current or prospective customers based on their profile interests and get more Facebook Fans.

Even with a small marketing budget, you should be able to boost your fan count using Facebook’s own social ad feature. Facebook ad platform is known to be very targeted due to the way ads are served based on your Facebook profile.  To set up your ad check out the Facebook Advertising page.

Once you land on that page click on the Create An Ad button in top right and follow the simple steps.  After launching your Facebook Ads, Facebook users can become a fan of your Facebook Business page by clicking the Like button on your Facebook ad.  Setting up Facebook ads is quite easy; however, it is very important your social media marketing strategy is thought through with copy, call to action, imagery, etc.  Please contact us if you need any assistance so no marketing dollars are wasted.

Facebook Social Plugins3 – Add Facebook Social Plugins On Your Website or Blog – Social plugins let you see what your friends have liked, commented on or shared on sites across the web. All social plugins are extensions of Facebook and are specifically designed so none of your data is shared with the sites on which they appear.

Facebook provides social plugin code you can embed on your website or blog entries that include the new ‘Like’ Button for visitors of your website or blog to become a fan of your Facebook page.

It is very easy to implement and doesn’t require a lot of website real estate to accomplish it. The new Facebook social plugins increase exposure to your Facebook fan page. Since you are already driving current and prospective users to your website or blog it would be smart strategy to recommend they become a fan.

As shown to the right and on the sidebar of every page within the iClick Solutions blog you can also include the new Facebook social plugins on your website.  To review the 8 current social plugins visit http://developers.facebook.com/plugins.

What ways have you found to be effective in attracting more Facebook Fans for your business page?  Let us know by commenting below.

Connect with iClick Solutions website, blog, RSS, Twitter, or Facebook

Facebook to Link Profiles and Pages

Published on April 20, 2010 by iClick Solutions. View Comments

Your Facebook profile is about to get a lot more interesting. This week, Facebook is starting to roll out an a new way to share your likes and interests, and it’s all about Community Pages.

Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it. Just like official Pages for businesses, organizations and public figures, Community Pages let you connect with others who share similar interests and experiences.

On each Community Page, you’ll be able to learn more about a topic or an experience—whether it’s cooking or learning a new language—and see what your friends and others in the Facebook community are saying about this topic. Community Pages are still in beta, but Facebook’s long-term goal is to make them the best collection of shared knowledge on a topic.  To learn more check out the latest Facebook blog post on Connecting to Everything You Care About

New Facebook Application Loladex Review

Published on April 6, 2008 by iClick Solutions. View Comments

Laurence Hooper and Dan Goodman (former AOL), created Loladex, a local search application for Facebook.  The two men took some of their AOL earnings and founded Loladex, which launched end of March, 2008.  We added this application to Facebook and were sad to see it was focused on Washington DC; however, once added it immediately pulled up a bunch of local Arizona restaurants. 

With Web 2.0 and users relying on social reviews in their decision making process, this tool is a great idea and integrated with Facebook could become quite succesful.  Loladex combines local search with the recommendation and rating possibilities inherent in social networks. Loladex already has about 16 million listings. The application is able to return localized results based on recommendations and ratings made by Facebook friends.  “Loladex mimics the way people think about things in the off-line world,” Goodman said.

These kind of applications from outside developers have taken advantage of the site’s open application platform.  Check it out at Loladex.

Facebook looks for Zuckerberg’s equal

Published on February 23, 2008 by iClick Solutions. View Comments

Changes are afoot at Facebook (per iMedia Connection). The once red-hot social network has bid farewell to Owen Van Natta, the CRO who helped the company secure a $240 million investment from Microsoft, and now there are reports that it’s looking for a high-level executive to serve as a kind of second in command to founder Mark Zuckerberg.

According to Kara Swisher at BoomTown, sources close to the company say that Zuckerberg himself has been looking for a well-known technology executive to give him more support.

Such a search couldn’t come at a better time for Facebook, which has been beaten up a bit with reports that its opt-out program was beset by technical glitches. But perhaps more alarming for Facebook are reports that fatigue has begun to set in with users in the U.K. According to a BBC story, the social network saw a 5 percent drop in users from December to January. Facebook now has about 8.5 users in the U.K.

Facebook To Launch Friend Grouping

Published on November 1, 2007 by iClick Solutions. View Comments

So Facebook will finally allow users to group friends and control information flow based on friend type. For guys like Robert Scoble, who have 5,000 friends (the limit), this may be a way to finally sort through the real friends from the fans. It’s a much needed feature that people have been requesting for a long time.

It also shows the steady maturity of Facebook from a college network to a full on world network, where friendships, business contacts, family and other types of relationships need to be more fully described. And this is also as much about privacy as it is about organization – users will be able to limit the information that certain friend groups receive.

To read more, check out TechCrunch.