Tag Archive for 'best internet marketing'

Best Internet Marketing News Of The Week May 24 2010

Best Internet MarketingThe iClick Solutions internet marketing team dedicates countless hours (probably too many) reading internet marketing news, updates and using all this knowledge to create innovative ideas for our clients each and every day.

Each week we are going to highlight the best internet marketing news that we have seen you may have missed and should read.  Makes sure to subscribe to iClick Solutions RSS, via email on the right sidebar and / or connect with us on Facebook so you don’t miss out on these weekly internet marketing updates and learn how to leverage internet marketing and social media to connect with your customer online.

For the week of Monday, May 24, 2010 here are iClick Solutions Best Internet Marketing winners that you want to make sure you read:

  • Google Completes $750 Million AdMob Acquisition by Jack Marshall – Google has completed its $750 million acquisition of mobile ad network AdMob, following approval from the FTC last week after a six-month anti-trust investigation into the merger. Writing on the company blog, Susan Wojcicki, Google’s VP of Product Management wrote, “Today, we closed our acquisition of AdMob… We’ll now begin the process of bringing our products and teams together in the best way, and building new products and features together. We’re working to make this integration happen as fast and as seamlessly as possible. We’ll actively keep our clients up-to-date as we bring our businesses together.”
  • 44% of US Adults Research SMBs Online by Matt McGee – Does small business reputation management matter? I think so. It’s right near the top of my SEO Success Pyramid as one of the last “steps” to earning trust in your business. The Pew Research Project has put the value of small business reputation management into numbers: 44% of online adults say they have searched online for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber.
  • 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Beth Hrusch – Why do businesses need social media? It’s a good question, and one that everyone should ask before they get started. After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable).
  • Only You Can Prevent Blog Trolls & Comment Jerks by Lisa Barone – As a SMB owner, I think it provides you with an unparalleled opportunity to create thought leadership and to use storytelling to create an interesting point of difference. I also think one reason small business owners are hesitant to get involved with blogging is because they’re afraid to open up their community and site to people who may drop by and say mean things. Everyone’s afraid of the dreaded comment troll.
  • 7 Habits of a Highly Effective Landing Page by Hubspot – Does your online marketing strategy include things like “conversion,” “ROI” and “new customers?” If the answer is yes, then landing pages are something you’ve thought long and hard about.  Landing pages broker the exchange of information between you and the interested party. Combining an eye-catching offer button with an effective landing page can turn what was once just web traffic into a steady stream of leads for your sales team.
  • Small Business Owners Adopting Social Media in 2010 by Matt McGee – A new survey of U.S. small business owners confirms what I’ve thought to be true: Social media is growing as a marketing tool. The “FedEx Office Signs of the Times Small Business Survey” polled 500 small biz owners across the country in early April. When asked how they plan to grow their businesses in 2010, social media was one of the few methods that gained when compared to the 2009 survey.

If you have any thoughts regarding above articles please share below. Also, if you have a suggestion for topics you want us to focus on with next week’s best internet marketing tips please Contact Us and let us know.  We would love to hear from you.

Connect with iClick Solutions website, blog, RSS, Twitter, or Facebook

Best Internet Marketing News Of The Week May 17 2010

Best Internet MarketingThe iClick Solutions internet marketing team dedicates countless hours reading internet marketing news, updates and using all this knowledge to create innovative ideas for our clients each and every day.

Each week we are going to highlight the best internet marketing news that we have seen you may have missed and should read.  Makes sure to subscribe to iClick Solutions RSS, via email on the right sidebar and / or connect with us on Facebook so you don’t miss out on these weekly internet marketing updates and learn how to leverage internet marketing and social media to connect with your customer online.

For the week of Monday, May 17, 2010 here are iClick Solutions Best Internet Marketing winners that you want to make sure you read:

  1. Google Demos New Mobile Ads and TV Product – At its developer conference in San Francisco today, Google unveiled its new Android 2.2 mobile operating system, dubbed FroYo, and its T.V.-meets-web set top box, Google TV. Though the new technologies and features were being pitched to an audience of developers, advertiser interests were frequently referenced, and new mobile ad formats were showcased.
  2. The Myth of Perfect Content – Many websites try to create perfect brochure content for their markets and prospects. Then they optimize those pages for SEO. After all, you want people to land on the perfect page when they arrive from a search engine query result, right? If only life were so Type-A. Except in this case the A stands for atypical. Search results are rarely neat and tidy. Many times people click on results that look hopeful, not ones that look correct. If yours is the best result, even if it’s not perfect, people will click. Search engine programmers know this too. At night they dream of getting funded for creating the mythical database of intentions.
  3. Facebook Shared Usernames With Advertisers – Last night the Wall Street Journal published about a new Facebook “privacy loophole” that resulted in user information being shared with advertisers. The information that was often shared by Facebook was the username of the person who clicked on the ad as detailed by Ben Edelman. While Facebook has become the subject of security attacks in recent weeks and has come under fire for legitimate concerns, your username has always been for sale, and not by Facebook.
  4. AT&T hiking smartphone ETF to $325 – AT&T Mobility plans to raise its early termination fee for smartphones and netbooks from $175 to $325, effective June 1. The change comes just ahead of Apple’s expected launch of the next iPhone, and amid continuing speculation over when AT&T might lose its exclusive hold on the popular smartphone.
  5. 1 Million iPads Sold in First Month – Apple has been releasing iPad sales stats numerous times since its launch. Today, it was revealed that the iPad has hit 1 million units sold, a whooping 12 million iPad apps and 1.5 million ibooks downloaded. As noted in the press release, the iPad took just 28 days to reach the 1 million milestone, whereas the 1st gen iPhone sold as much in 74 days.

If you have any thoughts regarding above articles please share below.  Also, if you have a suggestion for topics you want us to focus on with next week’s best internet marketing tips please Contact Us and let us know.  We would love to hear from you.

Connect with iClick Solutions website, blog, RSS, Twitter, or Facebook

Best Internet Marketing News Of The Week May 10 2010

Best Internet MarketingThe iClick Solutions internet marketing team dedicates countless hours reading internet marketing news, updates and using all this knowledge to create innovative ideas for our clients each and every day.

Each week we are going to highlight the best internet marketing news that we have seen you may have missed and should read.  Makes sure to subscribe to iClick Solutions RSS, via email on the right sidebar and / or connect with us on Facebook so you don’t miss out on these weekly internet marketing updates and learn how to leverage internet marketing and social media to connect with your customer online.

For the week of Monday, May 10, 2010 here are iClick Solutions Best Internet Marketing winners that you want to make sure you read:

  1. Facebook Privacy Settings: How To Fix Your Profile In 2 Minutes (VIDEO) – In light of recent changes, Facebook privacy settings these days can be a hassle. To exert full control over your privacy on Facebook, you have to navigate through 50 settings with more than 170 options. All of the settings can be mind-boggling, unless you know where to go for the most important fixes.
  2. HOW TO: Get Notified When Someone Hacks Your Facebook – Facebook just announced a tool that notifies you by e-mail or SMS text message when someone logs into your Facebook profile from an unknown computer. The idea is to help you recognize when a hacker has broken into your account so you can respond quickly by either changing your password (if that’s still possible) or contacting Facebook.
  3. 7 Tips to Boost Your Blog’s Credibility – How can you improve blog credibility? In a world full of scams and false promises, there’s an increasing need to be more credible in today’s online atmosphere. This article will go over 7 quick tips to help you build and maintain a good credibility standing among your readers.
  4. 6 Steps That Get Big Shots to Answer Your Email – You need to get the attention of a powerful internet marketer, A-list blogger, or busy CEO. Maybe you’ve got a brilliant idea for a joint venture that would make you both scads of money. Or maybe you just wrote a brilliant guest post that a certain top blogger’s audience will love.
  5. Does Social Media Success Only Come with Deals? – Patricio Robles of eConsultancy takes a look at the success of some recent social media campaigns—and the results aren’t exactly as inspiring as they might seem at first glance. For example, he looks at a recent JetBlue campaign on Facebook, where they saw a “massive” response (in ClickZ’s words). But the biggest challenge facing that campaign wasn’t getting people to fork out the bucks for discount plane tickets—it was getting them to believe the $10 fares were for real.

If you have any thoughts regarding above articles please share below.  Also, if you have a suggestion for topics you want us to focus on with next week’s best internet marketing tips please Contact Us and let us know.  We would love to hear from you.

Connect with iClick Solutions website, blog, RSS, Twitter, or Facebook

Best Internet Marketing News Of The Week May 3 2010

Best Internet MarketingThe internet marketing team at iClick Solutions spend countless hours reading internet marketing news, updates and using all this knowledge to create innovative ideas for our clients.

Each week we are going to highlight the best internet marketing news that we have seen you will not want to miss.  Makes sure to subscribe to iClick Solutions RSS, via email on the right sidebar and / or connect with us on Facebook so you don’t miss out on these weekly updates and learn how to leverage internet marketing and social media to connect with your customer online.

For the week of Monday, May 3, 2010 here are iClick Solutions Best Internet Marketing winners that you want to make sure you read:

1. Which is Better for Online Marketing? Facebook or Twitter? – Well, according to SearchEngineJournal.com, it’s Facebook. Some other experts disagree. According to a Chadwick Martin Bailey, Twitter was more hip back in 2008, when it was smaller. In fact, a chart shows that the microblogging network actually stagnated in the second half of 2009. Comparing keyphrases like “Twitter marketing” and “Facebook marketing,” it’s plain to see that there is much more interest in the latter than the former, despite the fact that most corporate discourse with regards to online marketing is focused on Twitter, and not Facebook.

2. Google Search Gets a Major Overhaul – After months of testing and speculation, Google is finally releasing the next edition of Google search to the public, complete with a left-hand menu bar and even an update to the well-known Google logo.

3. Facebook Chat Down for Maintenance Following Privacy Lapse – The feature was presumably disabled following a report that exposed a Facebook security bug that allowed users to access and view friends’ live chats, friend requests and friends in common.

4. McDonald’s to Use Facebook’s Upcoming Location Feature – Facebook is preparing to launch location-based status updates for its users. But the social network is also planning to offer it to marketers, including McDonald’s.

5. When to Respond to Negative Buzz – Denise Zimmerman, President and Chief Strategy Officer of NetPlus Marketing Inc. is a 25-year marketing veteran. Denise Zimmerman has spent the past 18 years focusing on the digital landscape and best-practice applications in marketing, advertising and communications. She spoke with eMarketer Senior Analyst Jeffrey Grau about the options retailers have in responding to negative buzz on social media sites.

6. Apple Has Sold 1 Million iPads – Apple has officially confirmed it has sold 1 million iPads. The company sold its one millionth iPad on Friday, April 30, just 28 days after the device’s release.

7. Website Speed Now A Ranking Factor - Last year, Google had mentioned that eventually site speed would become a factor in how they rank sites in their algorithm. Well the time is here because Google officially announced it. However be smart, don’t sacrifice relevance and quality for speed because even Google says it will have little impact.

If you have any thoughts regarding above articles please share below.  Also, if you have a suggestion for next week’s best internet marketing tips please Contact Us.

Connect with iClick Solutions website, blog, RSS, Twitter, or Facebook

Best Internet Marketing News Of The Week April 26 2010

Best Internet Marketing News Of The Week April 26 2010 internet marketing social media strategyThe internet marketing team at iClick Solutions spend countless hours reading internet marketing news, updates and using all this knowledge to create innovative ideas for our clients.

Each week we are going to highlight the best internet marketing news that we have seen you will not want to miss.  Makes sure to subscribe to iClick Solutions RSS, via email on the right sidebar and / or connect with us on Facebook so you don’t miss out on these weekly updates and learn how to leverage internet marketing and social media to connect with your customer online.

For the week of Monday, April 26th here are iClick Solutions Best Internet Marketing winners that you should read:

Don’t Penalize Yourself: Mobile Sites Are Not Duplicate Content by Bryson Meunier – Knowing that search engines index and return mobile content for relevant queries, and that they have blended mobile ranking algorithms to rank mobile content for mobile queries and desktop content for desktop queries, it’s clear to me that they don’t treat mobile sites like traditional desktop duplicate content. Knowing this, it’s a wonder that many mobile SEO experts, including some whose opinions I generally respect, would continue to recommend blocking your mobile site from Googlebot and other web crawlers.

Growing Your Social Network: Quantity vs Quality by Tonya R. Taylor – When growing your social network (Twitter, Facebook, LinkedIn) community numbers, is it about the quantity or the quality? This conversation was started by John Jantsch of Duct Tape Marketing who sent this tweet: “wondering if as your social networks grow they become less social – engagement doesn’t scale online much better than in person.”

How To Know If Your Business Is Social by Jason Falls – Before you get lost in your next gadget-assisted attempt at connecting with someone, remember that the Internet and technology allows you to do things. It doesn’t allow you to be anything.  It’s a mechanism. You are the platform.

Want Reviews? Give Customers an Incentive by Matt McGeeInternet Retailer has an interesting article that offers a case study of sorts about how online retailer evogear.com convinced customers to write more reviews. While the article talks about product reviews, I think there are still some truths in it for small businesses who want more company/business reviews.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets by Avinash Kaushik – It is surprising how often these “simple” things come up. “What is the difference between a metric and a key performance indicator (KPI)?” “What is a dimension in analytics?” “What is segmentation?” “Are goals metrics?” And many more. There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let’s try and see if we can fix this really basic problem.

If you have any thoughts regarding above articles please share below.  Also, if you have a suggestion for next week’s best internet marketing tips please Contact Us.

Connect with iClick Solutions website, blog, RSS, Twitter, or Facebook