The iClick Solutions internet marketing team dedicates countless hours (probably too many) reading internet marketing news, updates and using all this knowledge to create innovative ideas for our clients each and every day.
Each week we are going to highlight the best internet marketing news that we have seen you may have missed and should read. Makes sure to subscribe to iClick Solutions RSS, via email on the right sidebar and / or connect with us on Facebook so you don’t miss out on these weekly internet marketing updates and learn how to leverage internet marketing and social media to connect with your customer online.
For the week of Monday, May 24, 2010 here are iClick Solutions Best Internet Marketing winners that you want to make sure you read:
- Google Completes $750 Million AdMob Acquisition by Jack Marshall – Google has completed its $750 million acquisition of mobile ad network AdMob, following approval from the FTC last week after a six-month anti-trust investigation into the merger. Writing on the company blog, Susan Wojcicki, Google’s VP of Product Management wrote, “Today, we closed our acquisition of AdMob… We’ll now begin the process of bringing our products and teams together in the best way, and building new products and features together. We’re working to make this integration happen as fast and as seamlessly as possible. We’ll actively keep our clients up-to-date as we bring our businesses together.”
- 44% of US Adults Research SMBs Online by Matt McGee – Does small business reputation management matter? I think so. It’s right near the top of my SEO Success Pyramid as one of the last “steps” to earning trust in your business. The Pew Research Project has put the value of small business reputation management into numbers: 44% of online adults say they have searched online for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber.
- 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Beth Hrusch – Why do businesses need social media? It’s a good question, and one that everyone should ask before they get started. After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable).
- Only You Can Prevent Blog Trolls & Comment Jerks by Lisa Barone – As a SMB owner, I think it provides you with an unparalleled opportunity to create thought leadership and to use storytelling to create an interesting point of difference. I also think one reason small business owners are hesitant to get involved with blogging is because they’re afraid to open up their community and site to people who may drop by and say mean things. Everyone’s afraid of the dreaded comment troll.
- 7 Habits of a Highly Effective Landing Page by Hubspot – Does your online marketing strategy include things like “conversion,” “ROI” and “new customers?” If the answer is yes, then landing pages are something you’ve thought long and hard about. Landing pages broker the exchange of information between you and the interested party. Combining an eye-catching offer button with an effective landing page can turn what was once just web traffic into a steady stream of leads for your sales team.
- Small Business Owners Adopting Social Media in 2010 by Matt McGee – A new survey of U.S. small business owners confirms what I’ve thought to be true: Social media is growing as a marketing tool. The “FedEx Office Signs of the Times Small Business Survey” polled 500 small biz owners across the country in early April. When asked how they plan to grow their businesses in 2010, social media was one of the few methods that gained when compared to the 2009 survey.
If you have any thoughts regarding above articles please share below. Also, if you have a suggestion for topics you want us to focus on with next week’s best internet marketing tips please Contact Us and let us know. We would love to hear from you.
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