It should be obvious that thousands of fans can create an extremely effective promotional channel but can you actually take action to drive more fans or is it just a natural evolution?
Large companies like Coca-Cola have fan pages that can often grow to millions (over 5,000,000 as shown below) of users but unfortunately small to medium-sized businesses as well as individuals can’t just set up a page and let the people do the rest. Build it and they will come just does not work with the plan on how to get more Facebook fans.
In next week’s blog post we will share with you ideas on how to leverage content to organically grow your Facebook fan base. Until then below are 3 quick ways on how you can Get More Facebook Fans for your Facebook Business page:
1 – Email Signature Block – Hopefully the people you email include current and prospective customers. These contacts would be one of the first focus areas for people you want to become a Facebook fan of your Facebook page. The simplest way to do this, without bribing them to click that like button on your Facebook fan page, is to include a link to your Facebook Business fan page in every email you send out.
If you use Microsoft Outlook it is really easy to add a link at the bottom of each email (as an email signature) that links to your Facebook Business Page by following these steps:
- Select Tools | Options… from the menu in Outlook.
- Go to the Mail Format tab.
- Click Signatures… under Signatures.
- Go to the E-mail Signature tab.
- Click New.
- Type the new signature’s desired name. If you have more than one signature for different purposes, name them accordingly.
- Click OK.
- Type the desired text of your signature under Edit signature. It is best to keep your signature to no more than 5 or 6 lines of text. Include the standard signature delimiter. You can use the formatting toolbar to format your text, or insert an image in your signature.
- For our email’s we use the following: Do you like us on Facebook?
2 – Facebook Advertising - On Facebook your competition isn’t other business owners it’s the litany of status updates, party photos and comments that are pouring in…millions per hour. Leveraging Facebook advertising platform is a great way for you to connect with current or prospective customers based on their profile interests and get more Facebook Fans.
Even with a small marketing budget, you should be able to boost your fan count using Facebook’s own social ad feature. Facebook ad platform is known to be very targeted due to the way ads are served based on your Facebook profile. To set up your ad check out the Facebook Advertising page.
Once you land on that page click on the Create An Ad button in top right and follow the simple steps. After launching your Facebook Ads, Facebook users can become a fan of your Facebook Business page by clicking the Like button on your Facebook ad. Setting up Facebook ads is quite easy; however, it is very important your social media marketing strategy is thought through with copy, call to action, imagery, etc. Please contact us if you need any assistance so no marketing dollars are wasted.
3 – Add Facebook Social Plugins On Your Website or Blog – Social plugins let you see what your friends have liked, commented on or shared on sites across the web. All social plugins are extensions of Facebook and are specifically designed so none of your data is shared with the sites on which they appear.
Facebook provides social plugin code you can embed on your website or blog entries that include the new ‘Like’ Button for visitors of your website or blog to become a fan of your Facebook page.
It is very easy to implement and doesn’t require a lot of website real estate to accomplish it. The new Facebook social plugins increase exposure to your Facebook fan page. Since you are already driving current and prospective users to your website or blog it would be smart strategy to recommend they become a fan.
As shown to the right and on the sidebar of every page within the iClick Solutions blog you can also include the new Facebook social plugins on your website. To review the 8 current social plugins visit http://developers.facebook.com/plugins.
What ways have you found to be effective in attracting more Facebook Fans for your business page? Let us know by commenting below.
Connect with iClick Solutions website, blog, RSS, Twitter, or FacebookRelated posts:
