While speaking at the MobileBeat conference, Erick Tseng of Facebook announced that the company had surpassed 150 million users on mobile devices.
Erick joined Facebook in May 2010 as the company’s Head of Mobile Products. Previously, he had worked at Google for nearly 4 years, where he helped launch and grow Android, Google’s open source mobile operating system, as the group’s Lead Product Manager.
You can watch the interview below:
You could walk by a Starbucks, he said, learn its exact location, get a coupon for it, and notice that two of your Facebook friends are in the store at that moment. The tools to make this happen are coming soon, and that could boost Facebook’s already-huge mobile audience of 150 million users. This mobile growth (just in February Facebook announced 100 million users) proves how mobile is going to be the future with customer connection and learning how to leverage mobile in your marketing plans is key to success.
Mobile Marketing is quickly becoming a preferred channel to help build customer bases and foster loyalty. Simply stated, mobile marketing is communicating with your customers through their cell phones. As you go through your day, notice that wherever you are – someone is looking at their phone. At work, in line at Fry’s supermarket; on the light rail, even unfortunately when driving their car someone is looking at their phone. Take advantage of people’s interest and curiosity by presenting your business through your phone either through SMS, mobile search ads, mobile website, even a mobile App.
Are you prepared for leveraging mobile with your customers? Is mobile part of your online marketing plan?
Connect with iClick Solutions website, blog, RSS, Twitter, or FacebookRelated posts:
