A 301 redirect is the most efficient and search engine spider friendly strategy around for web sites.  A 301 redirect is not hard to implement and it should preserve your search engine rankings, and Google PageRank for a particular website or page.  If you change file names or move pages around, it’s the safest option.

Whenever you make changes to a web site, one of the most important considerations should be how to use 301 (permanent) or 302 (temporary) redirects to alert the search engine to your changes to avoid having a negative impact on your search rankings.  Whether you’re moving pages around or switching content management system platforms you will want to utilize.  As reviewed above, there are 2 main types of redirects which are 301 redirect or 302 redirect.

Programmers who are not search engine optimization experience may recommend using a 302 redirect which is temporary redirect.  Unfortunately a 302 redirect  does not transfer link popularity ranking from the old website to the new one.  That being said, the solution is to utilize a 301 redirect as defined earlier in this blog post.

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