A 301 redirect is the most efficient and search engine spider friendly strategy around for web sites. A 301 redirect is not hard to implement and it should preserve your search engine rankings, and Google PageRank for a particular website or page. If you change file names or move pages around, it’s the safest option.
Whenever you make changes to a web site, one of the most important considerations should be how to use 301 (permanent) or 302 (temporary) redirects to alert the search engine to your changes to avoid having a negative impact on your search rankings. Whether you’re moving pages around or switching content management system platforms you will want to utilize. As reviewed above, there are 2 main types of redirects which are 301 redirect or 302 redirect.
Programmers who are not search engine optimization experience may recommend using a 302 redirect which is temporary redirect. Unfortunately a 302 redirect does not transfer link popularity ranking from the old website to the new one. That being said, the solution is to utilize a 301 redirect as defined earlier in this blog post.
Continue reading ‘Use 301 redirect to keep SEO rankings if moving website or page’
We receive a lot of emails from clients on how to write the best sales converting copy on their sites to ensure maximum conversion. Below is a list of our top 10 tips on how to effectively write online sales copy that should apply to anyone asking for assistance on the topic of writing effective online sales copy:
- Load speed of your page is not only important for search engine optimization but also for sales conversion. When writing your online sales copy make sure that the page itself will load quickly so site visitors will wait for page load to even read your sales copy. If they have to wait they will leave before reading.
- Always write the sales copy from the customer’s point of view. After writing your online sales copy read it after asking yourself Why does this matter or help the customer? If you can’t answer that question then rewrite the sales copy. Continue reading ‘10 Tips on how to write effective online sales copy’
