Archive for the 'News' Category

Best Internet Marketing News Of The Week April 26 2010

Published on April 30, 2010 by iClick Solutions. View Comments

Best Internet Marketing News Of The Week April 26 2010 internet marketing social media strategyThe internet marketing team at iClick Solutions spend countless hours reading internet marketing news, updates and using all this knowledge to create innovative ideas for our clients.

Each week we are going to highlight the best internet marketing news that we have seen you will not want to miss.  Makes sure to subscribe to iClick Solutions RSS, via email on the right sidebar and / or connect with us on Facebook so you don’t miss out on these weekly updates and learn how to leverage internet marketing and social media to connect with your customer online.

For the week of Monday, April 26th here are iClick Solutions Best Internet Marketing winners that you should read:

Don’t Penalize Yourself: Mobile Sites Are Not Duplicate Content by Bryson Meunier – Knowing that search engines index and return mobile content for relevant queries, and that they have blended mobile ranking algorithms to rank mobile content for mobile queries and desktop content for desktop queries, it’s clear to me that they don’t treat mobile sites like traditional desktop duplicate content. Knowing this, it’s a wonder that many mobile SEO experts, including some whose opinions I generally respect, would continue to recommend blocking your mobile site from Googlebot and other web crawlers.

Growing Your Social Network: Quantity vs Quality by Tonya R. Taylor – When growing your social network (Twitter, Facebook, LinkedIn) community numbers, is it about the quantity or the quality? This conversation was started by John Jantsch of Duct Tape Marketing who sent this tweet: “wondering if as your social networks grow they become less social – engagement doesn’t scale online much better than in person.”

How To Know If Your Business Is Social by Jason Falls – Before you get lost in your next gadget-assisted attempt at connecting with someone, remember that the Internet and technology allows you to do things. It doesn’t allow you to be anything.  It’s a mechanism. You are the platform.

Want Reviews? Give Customers an Incentive by Matt McGee – Internet Retailer has an interesting article that offers a case study of sorts about how online retailer evogear.com convinced customers to write more reviews. While the article talks about product reviews, I think there are still some truths in it for small businesses who want more company/business reviews.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets by Avinash Kaushik – It is surprising how often these “simple” things come up. “What is the difference between a metric and a key performance indicator (KPI)?” “What is a dimension in analytics?” “What is segmentation?” “Are goals metrics?” And many more. There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let’s try and see if we can fix this really basic problem.

If you have any thoughts regarding above articles please share below.  Also, if you have a suggestion for next week’s best internet marketing tips please Contact Us.

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Check Google Page Speed And Improve Chance of Search Engine Rankings

Published on April 16, 2010 by iClick Solutions. View Comments

It is a well known fact that search engines such as Google want to provide a good experience to search users.  The better experience you have with a search engine the more likely you will continue to use that search engine.

One of the ways this is measured is through page speed and website pages that load very slow obviously cause user frustration.  Google has a tool that you can use to help you determine your page speed score and this tool is based off of Web Performance Best Practices such as optimize images files for faster download speeds.

Google Page Speed is an open-source Firefox/Firebug Add-on. You can get Firebug here.  Webmasters and web developers can use Page Speed to evaluate the performance of their web pages and to get suggestions on how to improve them.

How does Page Speed work? – Page Speed performs several tests on a site’s web server configuration and front-end code. These tests are based on a set of best practices known to enhance web page performance. Webmasters who run Page Speed on their pages get a set of scores for each page, as well as helpful suggestions on how to improve its performance.

Why should you use Page Speed? – By using Page Speed, you can:

  • Make your site faster.
  • Keep Internet users engaged with your site.
  • Reduce your bandwidth and hosting costs.
  • Improve the web!

Install Page Speed Firefox Plugin at http://code.google.com/speed/page-speed/download.html

Ex-Googlers Launching Startups

Published on April 5, 2008 by iClick Solutions. View Comments

No one else in the industry has been able to compete with Google, so it may be that Google’s biggest disruptors will come from within.  Google will likely have to increase cash salaries and outright stock grants to retain its best people. This will likely further pressure the company’s profit margin which has declined over the past year.  Here’s a glimpse of ex-Googler’s starting up their own companies:

  • Gokul Rajaram, the “Godfather of AdSense,” is working on a stealth startup.
  • Louis Monier, Anna Patterson, Russell Power are working on a search service called Cuill (pronounced “cool”) — it’s said to index the web more economically than Google. Uses a web crawler called “twiceler.”
  • Jason Liebman, Sanjay Raman and Daniel Blackman co-founded HowCast, a network of “how to” videos. The pair company has apparently raised $8 million in funding.
  • Steffen Mueller started a “search engine community” called Topicle.
  • Vanessa Fox left Google for real estate search site Zillow.
  • Dan Daugherty is heading RentBits, a real estate rental site. He’s got support from fellow ex-Googler Tim Moynihan, who is COO of the site.

To read more check out Silicon Alley Insider

Search Marketing News and Information List

Published on April 4, 2008 by iClick Solutions. View Comments

Below are some of the sites our team reviews on a daily basis.  If you have not visited the sites below, we strongly recommend checking each of them out to gain marketing knowledge:

Advertising Age
http://www.adage.com/

eMarketer
http://emarketer.com

CNet
http://Cnet.com

IMediaConnection
http://imediaconnection.com/search/index.asp

Interactive Advertising Bureau
http://iab.net

Marketing Vox
http://www.marketingvox.com/

Online Media Daily
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showTodaysEdition&art_type=13

Search Engine Land
http://searchengineland.com/

Search Engine Watch
http://searchenginewatch.com/

WebmasterWorld.com
http://www.webmasterworld.com/index.htm

iClick Solutions
http://www.iClickSolutions.com

Mozilla says Firefox 3 ready

Published on March 21, 2008 by iClick Solutions. View Comments

A new version of Mozilla’s popular Firefox Web browser is ready for download with improved security and memory use as the tiny company takes a stab at Microsoft Corp’s dominant Internet Explorer.

The program’s creators told Reuters on Thursday that the privately-held company’s trial version of Firefox 3 browser is ready for the masses to use after months of development

Until now, the company has discouraged average Internet users from moving on from Firefox 2, which was launched in October 2006.

“In many ways it (Firefox 3) is much more stable than anything else out there,” Mozilla Corp Vice President of Engineering Mike Schroepfer said in an interview.

Read the full article at Reuters.