Archive for the 'Facebook' Category

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Best Internet Marketing News Of The Week May 3 2010

Published on May 8, 2010 by iClick Solutions. View Comments

Best Internet MarketingThe internet marketing team at iClick Solutions spend countless hours reading internet marketing news, updates and using all this knowledge to create innovative ideas for our clients.

Each week we are going to highlight the best internet marketing news that we have seen you will not want to miss.  Makes sure to subscribe to iClick Solutions RSS, via email on the right sidebar and / or connect with us on Facebook so you don’t miss out on these weekly updates and learn how to leverage internet marketing and social media to connect with your customer online.

For the week of Monday, May 3, 2010 here are iClick Solutions Best Internet Marketing winners that you want to make sure you read:

1. Which is Better for Online Marketing? Facebook or Twitter? – Well, according to SearchEngineJournal.com, it’s Facebook. Some other experts disagree. According to a Chadwick Martin Bailey, Twitter was more hip back in 2008, when it was smaller. In fact, a chart shows that the microblogging network actually stagnated in the second half of 2009. Comparing keyphrases like “Twitter marketing” and “Facebook marketing,” it’s plain to see that there is much more interest in the latter than the former, despite the fact that most corporate discourse with regards to online marketing is focused on Twitter, and not Facebook.

2. Google Search Gets a Major Overhaul – After months of testing and speculation, Google is finally releasing the next edition of Google search to the public, complete with a left-hand menu bar and even an update to the well-known Google logo.

3. Facebook Chat Down for Maintenance Following Privacy Lapse – The feature was presumably disabled following a report that exposed a Facebook security bug that allowed users to access and view friends’ live chats, friend requests and friends in common.

4. McDonald’s to Use Facebook’s Upcoming Location Feature – Facebook is preparing to launch location-based status updates for its users. But the social network is also planning to offer it to marketers, including McDonald’s.

5. When to Respond to Negative Buzz – Denise Zimmerman, President and Chief Strategy Officer of NetPlus Marketing Inc. is a 25-year marketing veteran. Denise Zimmerman has spent the past 18 years focusing on the digital landscape and best-practice applications in marketing, advertising and communications. She spoke with eMarketer Senior Analyst Jeffrey Grau about the options retailers have in responding to negative buzz on social media sites.

6. Apple Has Sold 1 Million iPads – Apple has officially confirmed it has sold 1 million iPads. The company sold its one millionth iPad on Friday, April 30, just 28 days after the device’s release.

7. Website Speed Now A Ranking Factor - Last year, Google had mentioned that eventually site speed would become a factor in how they rank sites in their algorithm. Well the time is here because Google officially announced it. However be smart, don’t sacrifice relevance and quality for speed because even Google says it will have little impact.

If you have any thoughts regarding above articles please share below.  Also, if you have a suggestion for next week’s best internet marketing tips please Contact Us.

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WordPress Plugin For Facebook Like Button Called WP FB Like

Published on April 26, 2010 by iClick Solutions. View Comments

Facebook Like ButtonYesterday we spent some time reviewing the Facebook new like button code and wrote a blog post on how to manually edit the single.php WordPress blog file to include the new Facebook like button. After checking out some other blog posts we came across a WordPress Plugin For Facebook Like Button that we have been playing with today that was really simple to install and for those that don’t want to mess with the single.php file this plugin is perfect and works great.

The WordPress Facebook plugin is called WP FB Like plugin. To install it either search for the Facebook Like WordPress Plugin called WP FB Like or download the Facebook Like Button WordPress Plugin and then follow these instructions:

  1. Upload the WP FB Like directory to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Go to Settings/Facebook Like to configure the button

There are options for the WP FB Like plugin that allows you to customize the way the “Like” button shows up to suit your needs or aligned with the themes you use. The options are as follows: Continue reading ‘WordPress Plugin For Facebook Like Button Called WP FB Like’

How To Add Facebook Like Button To Your WordPress Blog

Published on April 25, 2010 by iClick Solutions. View Comments

Facebook WordPress Like Button CodeUnless you are living in a cave you have probably noticed that Facebook announced a brand new way of adding social sharing feature to your blog with the ‘Like’ button.

The “like” button is starting to pop up all over the internet and you can include it in your blog as well and with little hassle due to how easy Facebook has made it.

With the Like button code installed on your webpage, a user logged in to Facebook can easily give your article or site a thumbs up and share it in their Facebook wall.  If you are using WordPress software, open the single.php file and add the following code. You may change the height and width of the IFRAME as per your blog design:

After entering the code the Facebook Like button will show up (check out the beginning of this blog post above) exactly where you placed the code within your single.php file. If you need any help or have questions please let us know in the comment area below. Also, please let us know how above worked out for you and a link to where you placed the Facebook “Like” button.  That way we can check it out and maybe start liking you.  ;-)

Facebook to Link Profiles and Pages

Published on April 20, 2010 by iClick Solutions. View Comments

Your Facebook profile is about to get a lot more interesting. This week, Facebook is starting to roll out an a new way to share your likes and interests, and it’s all about Community Pages.

Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it. Just like official Pages for businesses, organizations and public figures, Community Pages let you connect with others who share similar interests and experiences.

On each Community Page, you’ll be able to learn more about a topic or an experience—whether it’s cooking or learning a new language—and see what your friends and others in the Facebook community are saying about this topic. Community Pages are still in beta, but Facebook’s long-term goal is to make them the best collection of shared knowledge on a topic.  To learn more check out the latest Facebook blog post on Connecting to Everything You Care About

New Facebook Application Loladex Review

Published on April 6, 2008 by iClick Solutions. View Comments

Laurence Hooper and Dan Goodman (former AOL), created Loladex, a local search application for Facebook.  The two men took some of their AOL earnings and founded Loladex, which launched end of March, 2008.  We added this application to Facebook and were sad to see it was focused on Washington DC; however, once added it immediately pulled up a bunch of local Arizona restaurants. 

With Web 2.0 and users relying on social reviews in their decision making process, this tool is a great idea and integrated with Facebook could become quite succesful.  Loladex combines local search with the recommendation and rating possibilities inherent in social networks. Loladex already has about 16 million listings. The application is able to return localized results based on recommendations and ratings made by Facebook friends.  “Loladex mimics the way people think about things in the off-line world,” Goodman said.

These kind of applications from outside developers have taken advantage of the site’s open application platform.  Check it out at Loladex.