The internet marketing team at iClick Solutions spend countless hours reading internet marketing news, updates and using all this knowledge to create innovative ideas for our clients.
Each week we are going to highlight the best internet marketing news that we have seen you will not want to miss. Makes sure to subscribe to iClick Solutions RSS, via email on the right sidebar and / or connect with us on Facebook so you don’t miss out on these weekly updates and learn how to leverage internet marketing and social media to connect with your customer online.
For the week of Monday, April 26th here are iClick Solutions Best Internet Marketing winners that you should read:
Don’t Penalize Yourself: Mobile Sites Are Not Duplicate Content by Bryson Meunier – Knowing that search engines index and return mobile content for relevant queries, and that they have blended mobile ranking algorithms to rank mobile content for mobile queries and desktop content for desktop queries, it’s clear to me that they don’t treat mobile sites like traditional desktop duplicate content. Knowing this, it’s a wonder that many mobile SEO experts, including some whose opinions I generally respect, would continue to recommend blocking your mobile site from Googlebot and other web crawlers.
Growing Your Social Network: Quantity vs Quality by Tonya R. Taylor – When growing your social network (Twitter, Facebook, LinkedIn) community numbers, is it about the quantity or the quality? This conversation was started by John Jantsch of Duct Tape Marketing who sent this tweet: “wondering if as your social networks grow they become less social – engagement doesn’t scale online much better than in person.”
How To Know If Your Business Is Social by Jason Falls – Before you get lost in your next gadget-assisted attempt at connecting with someone, remember that the Internet and technology allows you to do things. It doesn’t allow you to be anything. It’s a mechanism. You are the platform.
Want Reviews? Give Customers an Incentive by Matt McGee – Internet Retailer has an interesting article that offers a case study of sorts about how online retailer evogear.com convinced customers to write more reviews. While the article talks about product reviews, I think there are still some truths in it for small businesses who want more company/business reviews.
Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets by Avinash Kaushik – It is surprising how often these “simple” things come up. “What is the difference between a metric and a key performance indicator (KPI)?” “What is a dimension in analytics?” “What is segmentation?” “Are goals metrics?” And many more. There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let’s try and see if we can fix this really basic problem.
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