Author Archive for Jay Feitlinger

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Difference between Facebook Profile and Facebook Fan Page

Published on June 7, 2010 by Jay Feitlinger. View Comments

Facebook PageSo you created your Facebook account and are operating your business under it and are starting to get some results.  Along the way someone suggested you consider creating a Facebook Fan Page for your business.  You might have put that suggestion off for a few months; however, with the amazing growth to over 500 million users on Facebook you decided to look further into this to see if there are any differences between a Facebook page and a Facebook profile.

Sorry to tell you but there are big differences (and confusion) between a Facebook Profile and a Facebook Fan Page for businesses.  We wanted to explain the difference between a Facebook Profile and a Facebook Fan Page and then share with you steps on how to create a Facebook Fan Page for your business (which is our recommendation).

Here is the difference between a FaceBook Profile and a FaceBook Fan Page:

  • Facebook Profile – This is for individual users and is created by visiting Facebook and signing up for an account. You’re putting your “Face” on Facebook.  It’s your name, picture, video of your kids, etc. Posting updates in your life makes it easy for you to connect with your friends! You’re posting your status updates, videos, pictures, sending messages, writing on walls, and socializing within Facebook. A Facebook profile should NOT be used as your business page.  If you create a Facebook profile for your business ONLY your friends will be able to see your updates, custom Facebook tabs, etc. and will limit your reach.  For a prospective customer to see what you have to say they would need to click the ‘Add As Friend’ Button which will not be effective for businesses.
  • Facebook Fan Page – Once you create a Facebook profile you can use that account to create a Facebook Business Fan Page for your business. This is where you can post business information: events, videos, photos, specials, promos — and encourage your fans to ‘like’ you, post testimonials and help spread the word about your business stories. You can check out iClick Solutions Facebook Fan Page at www.facebook.com/iClickSolutions.

Facebook Pages are important for 3 main reasons:

  1. Get your business to show up high in search engine positions as Facebook is a very popular website
  2. Get unlimited “fans” for your Facebook Page, unlike the limit of 5,000 friends that regular Facebook Profile capped at
  3. Visible to visitors because Facebook users do not need to request to be a friend to view a Facebook Fan Page

Facebook Page Signup

To Create A Facebook Fan Page follow these easy steps:

  1. Log into your Facebook account at www.facebook.com
  2. Visit http://www.facebook.com/pages/create.php
  3. Select the type of business:  Local Business, Brand, Product or Organization, or Artist, Band or Public Figure.  When you select a category, use the dropdown menu to select the sub-category which are: Local: Other Business, Automotive, Automotive Dealer / Vehicle Service, Banking and Financial Service, Bar, Cafe, Club, Convention Center and Sports Complex, Education, Event Planning Service, Grocery, Health and Beauty, Home Service, Hotel / Lodging, Library / Public Building, Medical Service, Museum / Attraction, Park, Pets, Professional Service, Real Estate, Religious Center, Restaurant, Store, Technology and Telecommunications Service, Travel Service. Brand, Product, or Organization: Products, Airline / Ship / Train Station, Communications, Consumer Product, Fashion, Film, Financial Service, Food and Beverage, Game, Government, Home Living, Hotel / Lodging, Non-Profit, Online Store, Pharmaceutical, Professional Service, Religious Organization, Rental Cars, Retail, Sports / Athletics, TV Show, Technology Product / Service, Travel, Website.  Artist, Band, or Public Figure: Other Public Figure, Actor, Athlete, Band, Comedian, Critic, Government Official, Model, Musician, Politician, Sports Team, Visual Artist, Writer
  4. The above step is VERY important because once you select it, you can’t change this. You’ll have to take down the page, lose all of your fans, and create a new page.
  5. Next, enter your Page Name. This is also very important. The page name and subcategory appear in the drop down menu when people search.  For example, we appear in Facebook as iClick Solutions Internet Marketing Agency (as shown below).  Choose the name of your company, brand, organization, etc., that most people will recognize. This can not be changed later and does impact your results with search engines.iClick Solutions Facebook SEO
  6. That creates the Facebook page. You should fill out the Info, upload some photos, and start the process of engaging with customers.

Make sure you check out Facebook Pages Product Guide to learn more. If you need social media marketing assistance with your Facebook page contact iClick Solutions today.  We will start out by reviewing your Facebook page and your competitors Facebook pages, provide you step by step instructions on where you have opportunity to improve your page and grow your fan base.

In addition, iClick Solutions can help you with setting up and ongoing management of very targeted advertising on Facebook.  Any questions fill out the comment area below:

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Best Internet Marketing News Of The Week May 31 2010

Published on June 6, 2010 by Jay Feitlinger. View Comments

Best Internet MarketingThe iClick Solutions internet marketing team dedicates countless hours (probably too many) reading internet marketing news, updates and using all this knowledge to create innovative ideas for our clients each and every day.

Each week we are going to highlight the best internet marketing news that we have seen you may have missed and should read. Makes sure to subscribe to iClick Solutions RSS, via email on the right sidebar and / or connect with us on Facebook so you don’t miss out on these weekly internet marketing updates and learn how to leverage internet marketing and social media to connect with your customer online.

For the week of Monday, May 31, 2010 here are iClick Solutions Best Internet Marketing winners that you want to make sure you read:

  • Mobile Shopping Doubles in 2010 by eMarketer – Mobile commerce has been slow to catch on. According to Multichannel Merchant, four in five multichannel retailers have no m-commerce presence. But while consumer usage of mobile shopping is still relatively low, it is increasing, prompting firms such as Coda Research Consultancy to predict a doubling of m-commerce revenues in the US this year, to $2.4 billion. There has also been a doubling in usage of mobile shopping, according to PriceGrabber.com’s “Smartphone Shopping Behavior” survey.
  • Online Reputation Management is Easier by Joe Hall – Well it’s not as easy as writing silly poems. But it’s probably easier than capping underwater oil spills. And, apparently it’s easier than umpiring a baseball game. But one thing it is most definitely easier than it is: off-line reputation management. Yup that’s right there’s a difference between online reputation management and reputation management done off the Internet. While many of the same tactics and underlying strategies are used, the situation is oftentimes approached and handled in a completely different format.
  • Top 5 Trends in Banner Marketing for 2010 by Majon International – Internet marketers may not be espousing the untold riches that banner advertising can bring any more – the era when a cost-per-click model was a revolution in advertising is actually pretty far gone! However, smart Internet marketers have definitely not left banner marketing  behind! There are still plenty of people making plenty of sales, and building positive brand recognition through banner marketing. Today we check out the top 5 trends to watch in designing banners for 2010.
  • Google Now Comes In Your Favorite Flavors by SEO and Tech Daily – Over the past few months, some subtle changes have been main to the main Google Search page, most notably a flattening of the Google logo and font size changes. The page remained plain, simple and easy-to-use. Assuming you’re not using a personalized version (ala Firefox, private branded portals, or numerous Linux builds), you’re greeted with a simple logo and search bar.  Google’s ‘universal search’ fades in at the top.
  • Top 10 Twitter Trends This Week [CHART] by Matt Silverman – Korean boy band Super Junior takes the top spot on this week’s list, demonstrating once again that Twitter is truly an international affair. And in classic Twitter form, international diplomatic crises rank right up there with pro sports upsets as the most talked about topics on the network. And if you’re concerned about Justin Bieber (as we all certainly are), rest assured, he jumps back into the trend party at number seven.
  • How to Build a Successful Business With a Small Audience by Jonathan Mead – More subscribers. More traffic. More followers. It’s easy to get caught up in the race for more. More is better, right? We all want our businesses and blogs to grow. But not all growth is ideal or even beneficial. Sometimes blind growth can be harmful. More contacts and more eyeballs doesn’t always mean better eyeballs. Would you rather have 1,000 people’s eyes completely glued to everything you do, or 100,000 with an attention span rivaling a fruit fly on amphetamines?

If you have any thoughts regarding above articles please share below. Also, if you have a suggestion for topics you want us to focus on with next week’s best internet marketing tips please Contact Us and let us know. We would love to hear from you.

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