Defeating click fraud is a data problem, pure and simple, according to a post from Google on its blog.

That better data makes for better tools to combat click fraud isn’t exactly Earth-shattering news, but Google’s comments come at a sensitive time for the company.

While Google cracked open the doors surrounding its click fraud detection measures, the news comes at a time when the search giant is trying to explain some rather bleak click data to Wall Street. To be fair, Google posted its assessment of data and click fraud ahead of comScore’s report that the company saw only a modest 3 percent gain in its paid clicks business. But that report came after a disastrous report for the prior month that prompted many on Wall Street to suggest that Google, digital and the wider U.S. economy were showing greater signs of weakness than previously thought.

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