Google has launched YouTube Adsense video units that let users monetize a YouTube video embed with text or image ads.
The product is not dissimilar to one of the multitude of slide products currently on the market, essentially you use the unit as a display point for your favorite content (in this case from YouTube). Site visitors get to play videos from your list with the ads displayed when these videos are played, and like Adsense you get paid when people click on the ads.
Check out the rest of the article at TechCrunch.
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Google Operating System reports (and confirms) that Google has acquired a mobile service called Zingku, which had been in private beta. Around since 2005, the service uses text messaging and picture messaging to provide a platform for (what appears to be) entertainment and events-related communication but also has commercial potential. Zingku also integrates the desktop with mobile. Below are some excerpts from copy on the company’s website:
Our service is designed from the mobile phone, outward, allowing you to create and exchange things of interest ranging from invitations to “mobile flyers” with friends in a trusted manner. On the mobile phone, Zingku uses standard text messaging and picture messaging features that come with every phone. On the web, our service uses your standard web browser and instant messenger. There is nothing to install.
With Zingku, things you wish to promote or share can easily be created and fetched via mobile, instant messenger, and web browser. Our service integrates your mobile phone with a personalized web site so that you can easily move (zing) things back and forth between the web and and your mobile as well as powerfully connect with friends and optionally their friends.
To read more, check out Search Engine Land.
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If you’ve been reading about the anti-competitive implications of Google’s DoubleClick acquisition, you may be privy to the handy work of public relations firm Burson-Marsteller.
According to a report in The Wall Street Journal, Microsoft has quietly hired the PR firm to wage a campaign against Google in an effort to convince regulators, advertisers and internet companies that the $3.1 billion deal will put too much power in the hands of Google.
None of the written pitches reviewed by the WSJ disclosed the PR firm’s relationship with Microsoft. Josh Gottheimer, an executive vice president at Burson, said the agency was hired by Microsoft to create i-comp.org, a group dedicated to discussing issues of online privacy and competition. Microsoft confirmed that it is a founding member of i-comp.org.
Read the full article on iMedia Connection.
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